Privacy Policy — Swiss


Privacy Policy — Swiss

This Privacy Policy describes how swiss.com (the “Site”, “we”, “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.


Collecting Personal Information

When you visit our Site, we collect certain information about your device, your interaction with the Site, and the information needed to process your purchases. We may also collect additional information when you contact us for customer support.

“Personal Information” refers to any information that can uniquely identify an individual. Below is more detail on what we collect and why.


1. Device Information

Examples collected:

  • Browser version

  • IP address

  • Time zone

  • Cookie information

  • Pages or products you view

  • Search terms

  • How you interact with the Site

Purpose:
To load the Site accurately for you and to analyze Site usage to improve performance.

Source:
Collected automatically using cookies, log files, tags, pixels, and similar technologies.

Disclosure:
Shared with our processor Shopify.


2. Order Information

Examples collected:
Name, billing & shipping address, payment information (credit card or other payment method), email, and phone number.

Purpose:

  • To provide products and services

  • Process payments

  • Arrange shipping

  • Send invoices & confirmations

  • Communicate with you

  • Screen for potential fraud

  • Provide product updates or marketing if you consent

Source:
Collected directly from you.

Disclosure:
Shared with Shopify, our courier partners, and logistics providers.


3. Customer Support Information

Purpose:
To provide customer service and resolve issues.

Source:
Collected directly from you.


Minors

The Site is not intended for individuals under 16 years old.
We do not knowingly collect Personal Information from children.
If you believe your child has provided such information, please contact us at support@swiss.com to request deletion.


Sharing Personal Information

We may share your Personal Information with service providers to help us deliver our services and fulfill our contract with you, as described above.


Behavioural Advertising

We use your Personal Information to provide targeted advertising or marketing communications that may be relevant to you.

Examples:

To learn more about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-out links:


Using Personal Information

We use your Personal Information to provide our services, including:

  • Offering products

  • Processing payments

  • Shipping and fulfilling orders

  • Communicating with you

  • Sending product updates and promotional offers


Lawful Basis (GDPR - EEA Customers)

If you reside in the European Economic Area (EEA), we process your data based on:

  • Your consent

  • Contract performance

  • Legal compliance

  • Protection of vital interests

  • Public interest

  • Legitimate business interests


Retention

We retain your Personal Information until you request its deletion.
For deletion requests, see Your Rights below.


Automatic Decision-Making

We do not engage in automated decision-making that has legal or significant effects.

However, Shopify uses limited automated tools to prevent fraud, such as:

  • Temporary denylist of IPs involved in failed transactions

  • Temporary denylist of credit cards linked to flagged IPs

These are short-term and not legally impactful.


Your Rights

GDPR (EEA Residents)

You have the right to:

  • Access your Personal Information

  • Request correction or deletion

  • Request data portability

  • Object to or restrict some processing

To exercise these rights, contact us at support@swiss.com.

Your data may be processed in Ireland and transferred securely to Canada, the U.S., and other locations.
More on Shopify’s GDPR compliance:
https://help.shopify.com/en/manual/your-account/privacy/GDPR


CCPA (California Residents)

You have the right to:

  • Know what Personal Information we hold

  • Request deletion

  • Request correction

  • Request data portability

You may also authorize an agent to submit requests on your behalf.


Cookies

A cookie is a small file stored on your device when visiting our Site.
We use functional, performance, advertising, and analytics cookies to enhance your experience.

Examples include:

Necessary Cookies (for store functionality):

Name Function
_ab Admin access
_secure_session_id Storefront navigation
cart Shopping cart
cart_sig Checkout
checkout_token Checkout
secure_customer_sig Customer login
_shopify_u Update customer info

Analytics/Reporting Cookies:

Name Function
_landing_page Track landing pages
_orig_referrer Track referrals
_s / _y Shopify analytics
_shopify_sa_t / _shopify_sa_p Marketing analytics

Cookie duration:
Between 30 minutes and 2 years.

You may block cookies in your browser settings, but some features may stop working.


Do Not Track

We do not alter data practices when a Do Not Track signal is detected.


Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.


Contact Us

For questions, complaints, or privacy requests, contact us at:

📧 support@swiss.com
(or share your real Swiss email and I’ll replace it)

Last updated: 01.07.2021

If you are not satisfied with our response, you may contact your local data protection authority.

Back to blog